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Viva Magenta – Pantone Color of the Year 2023 in Photography

Viva Magenta is the color of the year 2023. Pantone describes it as “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Viva Magenta is inspired by nature as it has its roots in the red of cochineal, one of the most precious natural dyes. In previous years, other powerful …